It’s the squeak of markers as it runs across crisp white paper, the constant rumble of voices, the ringing of phones and the occasional scream. It’s the ping-pong of ideas across desks, screens, counters and countless cups of coffee. It’s delving into the unknown, deeper and deeper into an ocean of information, knowledge and life to break the surface with a simple human truth. It’s the inner hunger, drive, desire to do more, create more, give more, achieve more. It’s the true belief in what we do – affecting real change in a real world – changing behaviours, perceptions and lives. It’s gut feels, intuition, tingles up your spine, goose bumps and the final sigh of relief when we cracked it – and it’s a good one.

This is what we do. More importantly… this is WHY we do it.